Author Topic: Huge growth continues in B2B/Bathurst Cycling Festival  (Read 275 times)

MarkW

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Huge growth continues in B2B/Bathurst Cycling Festival
« on: April 17, 2018, 08:29:23 AM »
Record Numbers again for the B2B / Bathurst Cycling Festival.
Bathurst Council Events Staff are reaping the rewards of a successful Bathurst Cycling Classic Promotion with On-Line entries for Sundays B2B Cycling Challenge alone, up by 33% on last year’s record numbers. (1700 to over 2300)

Looking deeper in to the figures, the news gets even better, as the new variable pricing structure for entries adds up to around $350,000 in just registration fees for Sunday racing alone, with a further rush expected for late entries in the lead-up to the start at Blayney on Sunday (22nd April 2018). 

But remember it is not only the late entries fees to be added to the kitty, as entries for Saturdays Criteriums and NSW Hill Climb Championships are also strong with potential record numbers in these events also.

The breakdown of the registrations suggests that the gender percentages haven’t changed a great deal, so there is still a lot of potential in further developing female participation.

Numbers are certainly on the rise in the Long Course event with over 60% of the entries in the 110km course. Yet that is hardly surprising with this event not only part of the World Age Group Cycling Series and a qualifier for the World Championships in Italy, but in 2018 the B2B long course will decide the Australian Age Group Road Cycling Champions.

So with the National and International profile of the Bathurst Cycling Festival Promotion growing each year, its hardly surprising that percentage wise, the fastest growing category in the last couple of years of the B2B is the Interstate and International visitors. In 2017 interstate riders travelled to the Bathurst Cycling Festival for the first time; in previous years the event drew little more than a couple of visitors from the other states. Using figures from the start of April, this year the interstate/international visitors looked to have more than doubled on last years record numbers with many of the large interstate clubs sending groups of riders the Blayney to Bathurst event.

So looking at the current figures, the exciting thing is not what the B2B/Bathurst Cycling Festival has grown too, but what it can grow to in the future given the current trends. While the estimate of interstate/internationals riders in 2018 is only around 10%, these participants are walking&riding adverts back at their home states and countries for the event, which are untapped markets for the Bathurst Cycling Classic Promotion.
« Last Edit: April 18, 2018, 10:50:36 AM by MarkW »

MarkW

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Re: Huge growth continues in B2B/Bathurst Cycling Festival
« Reply #1 on: April 19, 2018, 02:30:20 AM »
More Visitors:
Spin-off events such as Junior development Camps held in Bathurst in the run up to the Blayney to Bathurst Cycling event are another benefit to the local community -
See Alexander Grant (Western Advocate) story on the current Camp running in Bathurst in the lead up to the Bathurst Cycling Classic –

The future stars: Academy cyclists gather at Mount Panorama
ALEXANDER GRANT April 19 2018
A GROUP of the state’s most promising under 17s road cycling prospects have gathered in the city this week in preparation for the weekend’s Bathurst Cycling Classic action.
https://www.westernadvocate.com.au/story/5351152/the-future-stars-academy-cyclists-gather-at-mount-panorama/?cs=116